Purpose – The purpose of this paper is to explore the determinants of users' adoption momentum of e‐banking in Malaysia. Design/methodology/approach – A questionnaire with four‐point Likert scale is applied to 324 usable responses. Ten attributes are tested, namely convenience of usage,...

Purpose – This paper aims to provide a review of how the role of information and communications technology (ICT) within marketing practice has developed over the past decade and to develop a research agenda to meet future challenges. Design/methodology/approach – The paper adopts a...

Purpose – This paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and medium‐sized enterprises (SMEs) in a transitional economy, Ghana. Design/methodology/approach – The...

Purpose – This paper intends to further understanding of the world marketplace by examining the procurement practices of high‐tech suppliers across several countries in Central and Eastern Europe and in the USA. In particular, this examination will focus on the extent to which the smaller...

Purpose – This paper seeks to apply the relational exchange framework, updated by insights on interimistic relationships, to analyze governance implications for the three types of e‐marketplaces currently in operation: independent exchanges, consortia, and private exchanges. These three...

Purpose – The purpose of this paper is to explore a central issue in industrial marketing, namely the buyer‐seller relationship, by focusing on how its development influences and is influenced by the use of B2B e‐commerce strategies. More specifically, the paper aims at identifying what...

Purpose – This paper is designed to illustrate how clickstream data, collected from a B2B web site and then analyzed using web analytics software, can be used to evaluate and improve B2B web site performance. A number of issues in the application of clickstream data and web analytics software...

Purpose The aim of this paper is to investigate the effect of information asymmetry on revenue sharing contracts and performance in a dual-channel supply chain. First, the authors model the optimum revenue sharing contract in a dual-channel supply chain under both the full information case and...

Purpose – The purposes of this study were to formulate a hierarchical table of factors that influence adoption of an inter-organization system (IOS) by enterprises and to apply multi-criteria decision-making (MCDM) tools to find the weights of these factors and to objectively identify the...

When managed poorly, e‐business initiatives may actually transform once promising opportunities into dangerous threats. In this article, the authors outline the environmental threats posed by the Internet and e‐business practices and present a series of propositions on the relationship...