Business English correspondence (BEC) syllabus is essentially structured on the elements of a traditional writing course, students acquiring skills linked with formal letter, fax and e-mail writing, enquiries, complaints and reports, job ads and tourism leaflets as well as more indirect skills...

Advertising communication achieves its persuasion purposes according to medium, product, urge, idiosyncrasies which students in economics and future businessmen should be aware about, whenever they intend to launch a new product on either the domestic or international market. Moreover,...