The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is...

O objetivo deste trabalho é analisar os fatores que explicam a posição de liderança de mercado ocupada pela Marcopolo, que é a principal fabricante brasileira de carrocerias de ônibus. Do ponto de vista metodológico, este trabalho é um estudo de caso baseado em revisão bibliográfica e...

Os fundos setoriais foram instituídos no final da década de 1990 com o propósito de criar condições mais estáveis de financiamento público às atividades de ciência, tecnologia e inovação (CT&I) no Brasil. De maneira análoga ao que se observa com outros instrumentos de incentivo à...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The Brazilian science and technology sectoral funds were established at the end of the 1990s, aiming at providing more stable financial resources to science, technology, and innovation (ST&I) activities in the country. Similarly to other instruments used to foster innovation at the firm level,...

The Brazilian science and technology sectoral funds were established at the end of the 1990s, aiming at providing more stable financial resources to science, technology, and innovation (ST&I) activities in the country. Similarly to other instruments used to foster innovation at the firm level,...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...