Van den Steen, Eric - 2012
As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million … consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors … the right degree of interaction or integration of Bananas and Demonstrate. He also wanted to expand the companies …