The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience …, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This … study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key …

Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is … primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine … holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine …

wine tourists' expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the … wineries attractive are: to offer wine tastings and "tour & visits", to provide visitors with wine specialists/tour guides and … wine tourists' preferences are heterogeneous. …