Bhaduri, Gargi; Stanforth, Nancy - In: Journal of Fashion Marketing and Management: An … 20 (2016) 4, pp. 471-486
involvement, and product knowledge on consumers’ perceptions of expected price. Design/methodology/approach An adult sample of 253 … of clothing involvement, which in turn was related to clothing knowledge. Fashion clothing involvement was positively … related to participants’ product knowledge which in turn positively influenced participants’ perceived change in expected …