In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...

This article explaines how the European Union through its instruments and practices of public diplomacy, can change the opinion of the civil society in some of the countries, members of the Eastern Partnership. Taking into account, that EU is considered to be a model of soft power, it is...

The current paper analyzes, in a benchmarking approach, how the Eastern Partnership group of countries, namely Belarus, Moldova, Ukraine, Armenia, Azerbaijan and Georgia are performing, compared with Romania and Bulgaria, the last two countries that have joined the European Union, in 2007, but...

Given the partial success of the Lisbon Strategy, it has become of paramount importance to perform a thorough critical analysis of the nature of the objectives set by the newly-concocted Europe 2020 Agenda. Hence, amid the difficult times the European Union is facing, the fulfilment of this...

The research paper analyzes the creation of complex combination of several international organizations in Europe, which are also sustained by the European Union (EU). The research argues that the current political and economic situation in the EU zone appears as a complex interdependence, which...

This paper explores the political challenges posed by the recent influx of Chinese Outward Foreign Direct Investment (OFDI) into the European Union (EU). Chinese OFDI has increased substantially in recent years. Chinese direct investment is still minute in the EU, but it is growing fast and the...

In a world where hard-power has become increasingly counterproductive (witness the recent Arab Spring), soft-power has gained much importance and is now regarded as an important and comprehensive indicator of national power. The EU is being perceived in the world as an important and influential...

Over the last decade, the World has shown increased concern for climate change and energy security. The emergence of these issues has pushed many nations to pursue the development of clean domestic electricity production via renewable energy (RE) technologies. RE development has generally been a...

The necessity of a global level government and of solving some regional and international problems has lead to a political, economical and social fusion between the UE and Russia. The consolidation of the stability and security at the South-Eastern EU frontier represented the main objective of...

The Eastern dimension of the European Neighbourhood consists of a number of economically underdeveloped and politically unstable countries, most of them being internally divided, with one side „looking” towards East and the other towards West. This paper aims to analyse the evolution,...