The aims of this paper are, firstly, to estimate the Italian shadow economy by means of a structural equation approach and, secondly, to verify the generality of the main criticisms about the reliability of the "MIMIC method" (or model approach) for this kind of analysis. Using the Italian...

Purpose The quality and reliability of medical communication for branded drug adoption is extremely critical, not only for safeguarding patient interests but also for ensuring successful investments by multinational pharmaceutical firms. This paper predicts doctors’ prescribing intentions...

Purpose Most empirical balanced scorecard (BSC) studies have shown a tendency to wrongly employ reflective indicators instead of the more theoretically suitable formative indicators. However, formative indicators are difficult to apply due to the lack of statistical software support and a...

Purpose – This study proposes a research model to test whether Six Sigma‐based management activities improve corporate competitiveness in Samsung Group. Design/methodology/approach – The paper's model was validated and its hypotheses tested using structural equation model analysis....

Purpose The housing/real estate sector is one of the most important sectors in any country. However, existing marketing literature on the home buying behavior and the decision-making process is still in the early stage of development. The purpose of this study is to examine the home buying...

Purpose – The purpose of this paper is to assess relevance of the three dimensions (process strategy, market strategy, and information strategy) of the Bowersox and Daugherty typology to logistics strategy and organizational competitive outcomes. Design/methodology/approach – Empirical data...

Purpose – The purpose of this paper is to empirically examine the relationships among supply chain integration (SCI), supply chain service capabilities, market performance (MP), and financial performance (FP) in the container shipping context and develops valid and reliable instruments for...

This paper reports findings from a larger study of sponsors and their relationships to sponsored parties. Rather than evaluating such sponsorships in traditional cognitive and conscious effect hierarchical terms, a conceptual Sponsor Value Model is specified as a structural equation model...

Sporting events usually attract corporate sponsors because of the promise of easy, wide-reaching promotion of their brands through association with the event. This study investigates the brand recall and brand preferences of Portuguese citizens in relation to the sponsors of the UEFA Football...