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Revolution in sales : the impact of social media and related technology on the selling environment

Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363

Persistent link: https://www.econbiz.de/10009579253

Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation

Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348

Persistent link: https://www.econbiz.de/10009579256

Social networks, personalized advertising, and privacy controls

Tucker, Catherine - 2011

This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy using posted...

Persistent link: https://www.econbiz.de/10009580338

Web 2.0 revisited : user-generated content as a social innovation

Kaletka, Christoph; Pelka, Bastian - In: International journal of innovation and sustainable … 5 (2010/11) 2/3, pp. 264-275

Persistent link: https://www.econbiz.de/10009355768

Farming and the internet : reasons for non-use

Briggeman, Brian C.; Whitacre, Brian E. - In: Agricultural and resource economics review : ARER 39 (2010) 3, pp. 571-584

Persistent link: https://www.econbiz.de/10009357038

Building a personal brand through social networking

Harris, Lisa; Rae, Alan - In: Journal of business strategy 32 (2011) 5, pp. 14-21

Persistent link: https://www.econbiz.de/10009372928

Segmenting motivation : an analysis of fantasy baseball motives and mediated sport consumption

Dwyer, Brendan; Shapiro, Stephen L.; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 129-137

Persistent link: https://www.econbiz.de/10009373488

Exploring consumers' flow experiences in virtual shopping : an exploratory study

Lee, Seung-eun; Domina, Tanya; MacGillivray, Maureen - In: International journal of electronic marketing and … 4 (2011) 2/3, pp. 165-182

Persistent link: https://www.econbiz.de/10009382390

A longitudial analysis of web surf history to maximise the effectiveness of behavioural targeting techniques

Deane, Jason K.; Meuer, Thomas; Teets, Jay M. - In: International journal of electronic marketing and … 4 (2011) 2/3, pp. 117-128

Persistent link: https://www.econbiz.de/10009382401

Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels

Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607

Persistent link: https://www.econbiz.de/10009501994

A service of the

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