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THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN
Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660
, professionals roots determine the usage (logistics professionals use it for logistics, strategic logistics use it in general etc … logistics in particular. We expose the different ways by which supply chain is reflected in Romanian, we discuss the causes …
Persistent link: https://www.econbiz.de/10009650790
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The effects of the lack of coordination within the supply chain
Balan, Carmen - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 26-40
The present article refers to the bullwhip effect that negatively influences the supply chain performance. This effect is experienced by various industries, from fast moving consumer goods to IT products. The consequences for the supply chain members are the following: increased costs, lower...
Persistent link: https://www.econbiz.de/10005797603
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Co-op Advertising, Pricing, and Logistics in a Dynamic Three-Echelon Supply Chain
Kennedy, Adrian - 2020
We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in which a manufacturer wholesales its product to the distributor who in turn sells it to a retailer. Moreover and importantly, the distributor also intermediates the pricing and...
Persistent link: https://www.econbiz.de/10012837118
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Analysing Sustainability Issues in Urban Logistics in the Context of Growth of e-commerce
Siegfried, Patrick - 2022
growth of e-commerce and analyzed their efforts on thesustainable urban logistics development …
Persistent link: https://www.econbiz.de/10013299143
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THE ROLE OF STRATEGIC PLANNING IN RELATIONSHIP MARKETING
BONDREA, BONDREA , Aurelian A.; GÂRDAN, GÂRDAN , … - In: Annals of Spiru Haret University, Economic Series 1 (2010) 4, pp. 53-60
The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a radical change at the very beginning of the marketing action and philosophy, but also because of its complexity.Among many different issues regarding the relationship marketing,...
Persistent link: https://www.econbiz.de/10008837963
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The Impact of Social Networks on Commerce Development
Cristina, Stanciu Anca; Mihaela, Constandache; … - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 525-529
The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market...
Persistent link: https://www.econbiz.de/10010675578
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The Role of Embeddedness in Marketing Channel Relationships
Bigne, Enrique; Blesa, Andreu; Ripolles, Maria - In: Zagreb International Review of Economics and Business 5 (2002) Special Conference Issue, pp. 5-20
Drawing on research into social networks, the authors propose that the dimensions of competency embeddedness can be considered as an antecedent of both the distributors’ competitive performance and its effects on the relationship between distributors and manufacturers. In addition,...
Persistent link: https://www.econbiz.de/10005808498
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The Pareto Sales Network Asset : A Networked Power Perspective
Ferdinand, Augusty Tae - 2018
performance by proposing the Pareto sales network asset as a reliable bridge for mediating EO and sales growth performance in SMEs … in Indonesia. Lending the network theory and the Pareto concept, we propose a concept on The Pareto sales network asset … oriented firm who success in accessing the Pareto sales network which by nature is outside of the firm will get the networked …
Persistent link: https://www.econbiz.de/10012917327
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Optimal Consumer Network Structure Formation Under Network Effects : Seeds Controllability and Visibility
Dou, Yifan - 2015
monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …
Persistent link: https://www.econbiz.de/10013037525
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Marketing Communications Model for Innovation Networks
Correia, Tiago; Mateus, Américo; Leonor, Susana - 2015
Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...
Persistent link: https://www.econbiz.de/10014035622