Purpose: Purpose of this paper is to compare perceived characteristics of different physical and virtual retail formats by consumers in Poland. There is proposed that physical and virtual retail channel are not only substituting themselves but also there is complementary each other. Analysis of...

Paper discusses on the background of literature on retail format choice Polish consumers behaviour and preferences for retail channel and format choice. Main results include comparison of perception maps created using multidimensional scaling with data coming from study conducted in 2009 and...

Responsible consumption in times of changes in both- economic and ecological phenomenon is very important, but complex. It can be manifested in many ways. It could be described at slogans: reduce, reuse, recycle, rethink. This philosophy is therefore designed to educate consumers about the...

Gaining customer’s satisfaction in the market is a key task faced by the company. This can be done by affecting the individual variables, which in case of different activities may be varying. In some markets, such as hairdressing services, building customer’s satisfaction is a difficult...

Paper discusses Polish consumers’ behaviour and preferences for retail channel and format choice on the background of relevant literature. Results include perception maps created using multidimensional scaling (MDS) on data from two studies: in 2008 and 2012, giving possibility to assess...

This paper describes the results of qualitative research regarding the phenomenon of "product package second life" (a situation when consumer uses package after original product has been used, including buying product specially to have attractive package). Such package usage is compatible with...

ICT usage for communication and marketing activities can play important role in facilitating internationalization of firms, as well as being a source of competitive advantage of the enterprise in comparison to firms less advanced in ICT deployment. Main goal of the paper is to explore to what...

Purpose: Purpose of this paper is analysis of connections between personality traits and effective functioning on different levels of professional responsibility. The main aim of this study was building a model which could explain in what way personality moderates coping with responsibility...

Persons over 50yo are experiencing more often than younger people some forms of social exclusion. Lack of acceptance of ICT and/or lack of ICT access, commonly known as digital divide is probably the most important form of social exclusion experienced by mentioned group in Poland. ICT connected...

The paper presents on the base of psychological and consumer behaviour literature the proposition of consumer perfectionism multidimensional scale. The scale is based on theoretical concepts of Frost with colleagues and Hamachek. Presented results are coming from preliminary research on purpose...