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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
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Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce
Bao, Ying; Cheng, Xusen; Zarifis, Alex - In: Journal of global information management 30 (2022) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012799248
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The impact of digital social responsibility on preference and purchase intentions : the implication for open innovation
Wilert Puriwat; Suchart Tripopsakul - In: Journal of open innovation : technology, market, and … 7 (2021) 1/24, pp. 1-11
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012417931
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Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com
Han, Min Chung; Kim, Youjeong - In: Journal of promotion management : JPM 23 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Once upon a time : using brand stories to sell signature sneakers
Williams, Antonio; Heo, Yoon - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10014430858
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Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
Ali, Mazhar - In: Pakistan Business Review 17 (2016) 4, pp. 916-932
This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...
Persistent link: https://www.econbiz.de/10011868942
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The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation
In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-11
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012620532
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The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement
Hoonsopon, Danupol; Wilert Puriwat - In: Australasian marketing journal 24 (2016) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011527551