Internet platforms significantly facilitate the travel and stay of users. In Europe and the United States, the most widely used platforms are Booking and Airbnb and this paper will provide their comparative analysis of each other. Both platforms use advanced information technologies, such as...

Part1: International Business Trends and Practices in the New Digital Age -- Chapter 1: Role and Importance of Information Technology in Global Business today -- Chapter 2: Changing face of International Business in the new Information Age 4.0 -- Chapter 3: International Production and Digital...

Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies...