Pitesa, Marko; Thau, Stefan; Pillutla, Madan M. - In: Organizational Behavior and Human Decision Processes 122 (2013) 2, pp. 232-243
desirable behaviors. One set of findings suggests that people are tempted by self-serving impulses and have to rely on cognitive … control overriding such impulses to act in socially desirable ways. Another set of findings suggests people are guided by … other-regarding impulses and cognitive control is not necessary to motivate socially desirable behaviors. We theorize that …