The study is dedicated to understand the effects of Internet banner ad and the users’ perceptions. A lab experiment was used to study the effects of language, product involvement, shape of ad, and type of ad. The subjects were college students in Ecuador. Each experimental website contained a...

There has been a long-running war going on over the mobile application and it has attracted increased attention in recent years. However, there has been little research on Social Network App (SNA). We try to extend the Expectation-Confirmation Model with the Technology Acceptance Model as the...

Purpose: In most companies achieving or delivering quality product or service becomes a complex task especially when setting up a new production process; every time focusing on project completion, meeting deadlines and quality check at the end of the production. Two types of quality checks can...

Contemporary companies are facing a necessity of their continuous adaptation to new challenges posed by the environment. In order to provide the company with suitable effectiveness, it is necessary to initiate systematically coherent actions related to achieving a permanent competitive...

Purpose: Despite the stimulating roles of market demand and green issues to green innovation and business success, the relationships among these aspects remains controversial. The lack of the consensus on these links causes a missing research gap in the extant literature. This study aims to...

Purpose: This study describes the sources of essential knowledge for the innovation cases in three micro companies and analyses the knowledge dynamics in these cases. This study seeks to answer the following questions: What are the sources of essential knowledge for the innovation cases in the...

The main function of the NOVEL SMART MAP(NSM) is to assist tourists who come to the Ximending area for sightseeing in Taipei, Taiwan, ROC. With this digitalized map, they can smoothly plan their schedules. The idea of Novel SMART MAP comes from that tourists won’t need to spend too much time...

Purpose: De-licensing in 1991 put the Indian automobile industry on a new growth trajectory attracting foreign auto giants to set up their production facilities in the country to take advantage of various benefits it offers. The growth in this sector continues to be a threat to the environmental...

Purpose: This paper aims to present a fresh idea on how to model and examine the level of sustainable competitive advantage (SCA) with and without knowledge/technology (K/T) effects in a case company’s operation by taking the manufacturing strategy’s development directions and the efficiency...

Purpose: In 2011, Thailand faced its worst flooding of all time. The crucial issue of this disaster is how Thai people responded to the situation. This study traces the reactions to this event from Thai social network users of Twitter and Facebook. Design/methodology/approach: The core data for...