Purpose: In this study, an overall framework for green marketing strategies is presented. The framework shows all green marketing strategies influencing customers' purchasing intention. This paper also stresses that certain green marketing strategies are independently influencing the purchasing...

Purpose: Purpose of this paper is to explore consumers’ behavior connected with product reuse, particularly to assess what product categories are reused more frequently and why. Also paper deals with consumer motivations, knowledge and inspirations to reuse. Product reuse is operationally...

This paper uses optimization technique and decision making method to find the optimum location for a group of distribution centers. Two levels of distribution center location have been found out. The first level uses set covering methodology to obtain the location which is the location for...

Purpose: The doctor-patient relationship is a crucial element of healthcare. Literature distinguishes between four models of the doctor-patient relationship: paternalistic, shared decision making, interpretative and informed choice. Socio-economic transformations also alter the nature of this...

Purpose: Customers are typically considered the most important external stakeholders for companies. This study explores how customers are defined by product management and development managers in market-driven development. In addition, customer representation during development is studied....

Purpose: Paper presents differences between private and public higher education (HE) in Slovenia regarding number of students, graduates, academic and non academic staff. It reflects upon growing fragmentation of Slovenian HE and the blurred line between private and public HE institutions...

Purpose: Website is a powerful tool in business today and its advantages have been well established in the research field of e-commerce, IT, ICT and SME. In construction-related professional sector, website could be a platform for greener, effective communication and collaboration among team...

More and more organisations and companies have realised that they need to put their customers at the front and centre of their businesses, and to support an effective customer care process, while customer relationship management (CRM) becomes essentially about better managing all aspects of a...

Purpose – The paper aims to improve the key quality performance of the terminal of earphone in an electronic company. Design/methodology/approach – Sequential experimental designs are employed. Significant input variables are found trough a full factorial design. Then a response surface...

Purpose: The purpose of the research is to study the applicability of the (Q,R)-model in inventory management of the maintenance materials in investment intensive industry companies. The objective of the research is to answer the following research questions: 1. What is the applicability of...