The need for inclusive healthcare is one of the key areas, where the lack of accessible, affordable and reliable product and service offerings has created a big barrier in the social and economic development of the economically weaker segment living predominantly in rural areas across the world....

India with its growing population is offering a huge business opportunity to the customer acquiring firms. As a result more firms are seeking ways to enter the gateway of India. It has been observed that the rise in country's GDP is increasing the disposable income of the Indians and thus...

The Fourth Industrial Revolution (4IR) is reshaping the globe at a rate far quicker than earlier revolutions. It is also having a greater influence on society and industry. We are currently witnessing extraordinary technology such as self-driving cars and 3D printing, as well as robots that can...

Purpose – The access to high quality, a reliable and affordable basic healthcare service is one of the key challenges facing the rural and semi‐urban population lying at base of the pyramid (BoP) in India. Realizing this as a social challenge and an economic opportunity (shared value), there...

Purpose The purpose of this paper is to analyze and understand the business logic of the for-profit social enterprises targeting the basic needs of the base of the pyramid (BoP) segment. A case study of an organization offering clean energy solutions to the BoP segment has been used to...