Chu, Chenghuan Sean; Leslie, Phillip; Sorensen, Alan - In: American Economic Review 101 (2011) 1, pp. 263-303
Multiproduct firms can set separate prices for all possible bundled combinations of its products "mixed bundling"). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. We find that simple pricing...