Purpose – Minority areas, with their cultural distinctiveness and a strong tendency to cultivate and preserve cultural identities, can offer guests special added value as tourist destinations. This study seeks to address whether and to what extent locals and guests of tourist areas populated...

We identify which specific types of wholesalers were distributing products from an increasingly important niche segment of the beer industry, namely craft beer. As traditional recommendations of the strategy literature disregard lock-ins from previous market ties are present, we introduce the...