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Retaining users and facilitating their post-adoption are crucial for the success of mobile social networking sites (SNS). Drawing on the social support theory, this research examined mobile SNS continuance. The results indicated that both social support and technological perceptions affect...
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As an emerging service, mobile augmented reality (AR) applications have not received wide adoption among users. This may affect the successful implementation of AR. Integrating both perspectives of the unified theory of acceptance and use of technology (UTAUT) and flow theory, this research...
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Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service...
Persistent link: https://www.econbiz.de/10012046579
The social capital embedded within the social network relationships among users may facilitate their continued usage of mobile SNS. However, how to develop social capital remains a question. In this article, the authors incorporated three factors of system quality, information quality, and...
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Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two...
Persistent link: https://www.econbiz.de/10012048469
Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information...
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This article contends that due to the intense competition, it is crucial for mobile social networking services (SNS) providers to retain users and facilitate their continuance. Integrating both perspectives of social capital and privacy concern, this research examined mobile SNS continuance....
Persistent link: https://www.econbiz.de/10012048861