Yoo, Jaeheung; Choi, Saesol; Choi, Munkee; Rho, Jaejeung - In: Online Information Review 38 (2014) 2, pp. 265-283
Purpose – Based on social conformity and social value perspectives, the authors aim to empirically examine the critical role of social influences on Twitter user behaviour. Design/methodology/approach – An integrative structural model is developed to explain how social influences, which are...