Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in...

This article examines the role of marketing in the context of initial public offerings (IPOs), a neglected issue in the extant literature. The results from a large-scale, cross-industry study indicate that firms' pre-IPO marketing spendings help reduce IPO underpricing and boost IPO trading in...

Although managers are interested in the financial value of customers and researchers have pointed out the importance of stock analysts who advise investors, no studies to date have explored the implications of customer satisfaction for analyst stock recommendations. Using a large-scale...

Fantasy Pitching V follows in the footsteps of four earlier fantasy pitching exercises: Faff, Ali, et al. (2016); Faff, Wallin et al. (2016); Faff, Carrick, et al (2017) & Faff, Baladi, et al (2017). Like all prior versions, the current paper challenges teams of novice researchers to use the...

The current paper outlines two applications of ‘Pitching Research' (Faff, 2015 & 2017a) designed to help readers and researchers better understand and describe academic literature. ‘Reverse Engineering' is a concept explored by previous student scholars at The University of Queensland (Faff...

Faff’s (2015; 2021) “Pitching Research” framework (PRF) is built on a research planning tool that challenges (novice) researchers to productively communicate their prospective research ideas to academic field experts. The framework gives you a total communication budget of 1,000 words ± 20%,...

In this paper, I explain the What, Why, How, Who, and When of the IGPRC2023. In brief … First, What? Following on from the great success of the inaugural InSPiR2eS Global Pitching Research Competition (IGPRC) event in 2021-22, founded on Faff’s (2015, 2021) Pitching Research Framework (PRF),...

Financial performance is the measure of an organization’s productivity and effectiveness. It is used as an indicator of an organization’s ability to use available resources in generating returns and profits for its stakeholders. Determinants of financial performance include employee...

This essay presents my educational philosophy for the teaching of business associations, corporate governance, energy, entrepreneurship, ethics, finance and capital markets, law, leadership, management, securities law, strategy, and venture capital. Any treatment of this topic can easily span...

This study examines brand dispersion — variance in brand ratings across consumers — and its role in the translation of brand assets into firm value. Dispersion captures the covert heterogeneity in evaluations of brands among consumers who like or dislike the brands, which would affect an...