Hoegele, Daniel; L. Schmidt, Sascha; Torgler, Benno - In: Sport, Business and Management: An International Journal 4 (2014) 4, pp. 298-316
Purpose – The purpose of this paper is to examine the effect of superstars (and other factors) on football fans … evidence that superstars both attract new fans and contribute to the retention of existing fans. While the presence of … superstars, team loyalty and team identification prevent football fans from being attracted to competition, the team's recent …