Marren, Patrick - In: Journal of Business Strategy 33 (2012) 5, pp. 59-61
/methodology/approach – This is an opinion column. Findings – The 2012 presidential election is almost sure to result in more of an austerity … approach to the economy – and the level of that austerity may actually be greater under a re‐elected Obama than under a new … President Romney. Practical implications – Decision makers and strategists should be prepared for more of an austerity approach …