Stanković, Milica; Džoljić, Jovana; Popović, Vladimir; … - In: UTMS Journal of Economics 14 (2023) 1, pp. 43-51
Considering the great importance of franchising for economic development at the global level, the research of this business concept is very important for its further improvement. Despite the existence of a number of studies on the topic of franchising, this area is still insufficiently...