Baporikar, Neeta - In: International Journal of Asian Business and Information … 6 (2015) 2, pp. 1-15
Attempts have been made for long to classify tourists by activities, interests and opinions (AIOs), by values and even, typology of the tourist based on personality characteristics. Pearce (1993) observes, tourist motivation is in fact “discretionary, episodic, future oriented, dynamic,...