Corporate Social Responsibility (CSR) is one of the most debated topics in the academic and professional business literature, being analyzed in a myriad of perspectives, from philosophy, to marketing, management practice, managerial strategies or financial impact. The very term of CSR implies...

Museums compete increasingly more with very diverse entertainment providers, such as theme parks, despite the fact that their offer is mainly cultural. Museums have had to be more active and they have had to diversify their offer, in order to be more popular, therefore to better achieve their...

Purpose The purpose of our chapter is to explore the extent to which online repositories of stories related to corporate social responsibility (CSR), reported by companies, represent a tool which can contribute, combined with the potential pressure of the social networks, to perpetuating and...