Museums are dynamic institutions, which place themselves in the service of the society, by interpreting the collections they posses and developing various educational programs. This paper presents the place education has in museums around the world, with an emphasis on the specific realities in...

Museums are vital organizations when considering the cultural and spiritual development of society. They are not only preservers of the cultural and scientific heritage, but also educators, entertainers, as well as representatives of public opinion. In order to be effective and to actively...

French Abstract: Après une décennie caractérisée par la croissance dans des termes financiers et quantitatifs, la publicité est aujourd’hui considérée une présence publique très importante en Roumanie, comme dans tous les autres pays de l’espace central et est européen. Dans le...

The Romanian health tourism, based on its exceptional natural resources represents an important segment of the tourism industry. Old tradition of valorization of thermal waters, mineral springs, mofettes curative mud spa treatments are intertwined nowadays with various forms of medical tourism,...

Relationships are an extremely important resource for organizations, no matter their activities. This resource can and should be used efficiently in order to reach the organization’s goals. Especially for tourism the relations established by the organization are essential because of the...

Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a...

Cultural heritage is ever-present in our lives, but it is often only an invisible framework. Despite its significance and recognized value, it is frequently ignored, sometimes - assaulted, and rarely - valued. Certain organizations are trying to bring it to the fore. Museums, monuments and...

Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity. Successful territorial marketing could lead to place branding, with many long-term benefits for a region, its...

As a key component of the public sphere, the nongovernmental sector has proven to be increasingly expanding in Romania, both in terms of numbers and in impact, as statistics and studies developed in the past few years prove. In a country with rather a little tradition regarding the public sphere...

French Abstract: La publicité a gagné une ampleur particulière de nos jours. En Roumanie, notamment pendant la dernière décennie, on assiste à une croissance spectaculaire de la publicité en termes financiers, mais aussi en ce qui concerne la diversité des approches au cadre des...