customers that account for the majority of their business. He cites a number of case examples of businesses that have reinforced … their commercial success through closely managing their relationships and share of wallet with key customers. Examples of … for customers in different tiers of CMP to stop subsidizing less loyal customers; identifying untapped potential to build …

relationship with the bank financing them. The analysis addresses the banking industry and quantifies the extent to which a … decision to develop a relationship is influenced by satisfaction, trust and by two different kinds of values, namely, monadic … constructs on the intention to develop the relationship. Findings – The results show that satisfaction and trust do not exert a …

order to find out if there are deviations in consumer trust in banks at the organisational level, and at a service level …