Dietl, Helmut; Weingärtner, Christian - Institut für Strategie und Unternehmensökonomik … - 2011
association, on sponsorship. Based on the platform theory we introduce a model of value creation in professional football. After … revenues, merchandising, and sponsorship. The relative importance of these sources differs among clubs and leagues. Economists … generation of sponsorship revenues. We theoretically proof the membersÕ association to be the favorable legal structure with …