This study examined the influence of impulsivity and values orientations on impulsive buying tendencies on convenience sample from the City of Zagreb (N = 220, 56% women) using the Baratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale. Participants were between the ages...

Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

The focus of this research paper is to identify areas of future research relevant to identifying the appropriate culturally contingent crowd for innovative ideas and products among the Arab Gulf States. Preliminary research, using proxies for the individual Gulf Arab states, indicates that these...

This study examined the influence of impulsivity and values orientations on impulsive buying tendencies on convenience sample from the City of Zagreb (N = 220, 56% women) using the Baratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale. Participants were between the ages...

Higher education institutions are embracing technology development and innovative teaching methods in order to prepare their students to be future professionals. New teaching frameworks extend existing learning approaches and set students as main characters of the learning process, which shifts...

We use trade data from an online game economy to test the 'dopaminergic reward prediction error' (DRPE) hypothesis: upon buying a game item at a price which is obviously too low, a player should become more active in the trading market. We find that players are more willing to buy goods in the...

Neuroeconomics aims to discover mechanisms of economic decision, and express them mathematically, to predict observed choice. While the contents of neuroeconomic models and evidence are obviously different than in traditional economics, (some of the) goals are identical: to explain and predict...

Economics has evolved over time, and it helps to explain and shape the actors’ economic activities. Although economics is useful to humans’ lives, it is either failed or insufficient to justify many real-world cases, ranging from humans’ rapid and/or unpredictable progress in the...

Adaptive Coding is the property of the brain to adjust its response to statistical properties of the environment. Its effect is an improved discrimination among signals under the constraints on the dynamic range of its response. It can thus be considered the neural correspondent of Rational...