Farmer’s post adoption responses about technology are important in continuation and diffusion of a technology in precision agriculture. We studied farmer’s frequency of application decisions of GPS guidance system, after adoption. Using a Cotton grower’s precision farming survey in the...

Changing land-use patterns and amenity-driven migration have brought agriculture back into people’s lives, but there is a disconnection between the realities of production agriculture and romantic images attached to farming. To the extent that “rurality” is attached to farming, people may...

Farm operators are an integral part of some rural economies. The businesses they operate support jobs and purchase goods and services from local implement and input suppliers. Farm household spending on food, furniture and appliances, trucks and automobiles, and a range of consumer goods also...

Researchers typically use rank ordered logit regression to analyze consumer preference data collected with Best-Worst Scaling (BWS) surveys. We propose a generalized rank ordered logit (GROL) model that accommodates scale and preference heterogeneity. Both the GROL and mixed rank ordered logit...