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PLS-SEM : indeed a silver bullet
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
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Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008989412
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of family business strategy 4 (2013) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
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Editorial: Partial least squares structural equation modeling : rigorous applications, better results and higher acceptance
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10009735705
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Special issue: PLS applications in strategic management : Partial Least Squares modeling in strategy research
Hair, Joseph F. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009735708