"Advanced Issues in Partial Least Squares Structural Equation Modeling provides a practical and applied description of advanced issues in PLS-SEM relevant for students, professors and applied researchers. The book combines simple explanations of complex statistical concepts with examples and...

Purpose – The research practice in management research is dominantly based on structural equation modeling (SEM), but almost exclusively, and often misguidedly, on covariance-based SEM. The purpose of this paper is to question the current research myopia in management research, because the...

This work aims to study a subject that has become increasingly important in today's society and that requires constant and updated research: the online tourism, and the relationship between consumers and the websites dedicated to the provision of services of accommodation reservations. This way,...

There is lack of empirical studies on how relevant major labels are for communicating the product in the digital era and, so far, divergent conclusions have been reached on the subject. Therefore, this paper analyses independent artists' access to communication channels, in order to understand...

Building brand equity for many companies has become a core value generating activity and goal. In companies such as Proctor and Gamble, Coca-Cola, and Apple, building and managing brand equity is a key strategic initiative that is lead by the CEO and considered a core competency. While the...