Showing 6,741 - 6,750 of 7,284
Purpose – This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers. However, prospect theory predicts that people will be more willing to waive the gain of a certain amount...
Persistent link: https://www.econbiz.de/10014848872
Discusses a conceptual model of consumers′ product evaluation that should help marketers′ understanding of price setting. Provides a conceptual model that incorporates acceptable value range and that examines the influence of price and store name information on quality, monetary sacrifice,...
Persistent link: https://www.econbiz.de/10014849035
Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing … factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit …
Persistent link: https://www.econbiz.de/10014849146
In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response to Koku’s comment, it is argued that, although...
Persistent link: https://www.econbiz.de/10014849163
Persistent link: https://www.econbiz.de/10014849560
Persistent link: https://www.econbiz.de/10014849610
Purpose – The growing presence of foods that are labelled “locally/ecologically produced” leads to the question of how many consumers consider the impact of their food purchases. Do they value local/ecologically-produced food sufficiently to drive their purchasing behaviour, even if such...
Persistent link: https://www.econbiz.de/10014850010
Purpose – The purpose of this paper is to investigate the relationship between pricing and ethics in two industrial … service contexts. In particular the pricing practices that lead to non‐ethical pricing behavior along with the factors that … pricing decisions entail ethical considerations are differentiated from those companies that do not hold such a perception in …
Persistent link: https://www.econbiz.de/10014842898
render in the market, with particular emphasis on the pricing practices of pricing‐competent firms. Design … the research. Findings – The study found that pricing‐competent firms have developed a “holistic” and multi …‐faceted pricing approach, paying attention to both company‐ and market‐related pricing objectives, methods, policies, and information …
Persistent link: https://www.econbiz.de/10014842946
industrial service‐pricing strategies, namely skimming pricing (i.e. a high initial price), penetration pricing (i.e. a low … initial price), and pricing similar to competitive prices. Design/methodology/approach – In order to achieve the study … two industrial sectors, the study concludes that skimming pricing and penetration pricing relate to the company …
Persistent link: https://www.econbiz.de/10014843048