Haruvy, Ernan E.; Li, Tao; Sethi, Suresh P. - In: European Journal of Operational Research 219 (2012) 2, pp. 405-414
A commonly observed two-stage pricing strategy for a custom-made product involves a pre-purchase entry fee for a potential consumer and a purchase price if he decides to buy the product. We solve and compare two settings: In the first, the firm does not commit in advance to the second-stage...