Over the past years, the need of improving the performance of business process management (BPM) on small-to medium sized enterprises (SMEs) has increased. BPM is a key issue for enterprises, particularly in a dynamic business environment. There is evidence that Enterprise resource planning (ERP)...

Nowadays, the growth of the technology ensures increased competitiveness between small and medium sized companies (SMEs). SMEs must adopt solutions that are built on the principle of economic efficiency and they guarantee maximum results with minimum efforts. The performance in an SME company is...

The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and...

During the period 2004-2012, the credit institutions in Romania which activated in a highly competitive environment needed to adapt themselves to the new environment characterized by austerity and uncertainty – associated with the persistence of the effects of the international financial and...

The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six...