Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...

Public sector organizations traditionally have been associated with the internal process (bureaucratic) model of organizational culture. Public choice and management theory have suggested that public sector managers can learn from the experience of private sector management, and need to change...

For sociologists interested in sustainability, justice, global trade and agri-food relations, there is intense debate over the capacity of Northern-led ethical trade schemes to enhance the livelihoods of Southern smallholder farmers. It is often taken for granted that the processes for...

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

What makes entrepreneurs different? Using a cross-country dataset, this paper explores essential parts of the value system of entrepreneurs in Western European countries by comparing value items of the self-employed to that of the non-self-employed. The self-employed rate values higher that aim...

What explains the range of situations in which individuals cooperate? This paper studies a model where individuals respond to incentives but are also influenced by norms of good conduct inherited from earlier generations. Parents rationally choose what values to transmit to their offspring, and...

We discuss a simple model of choices of joint consumption by a working couple who place maintenance of their marriage (relationship) above all else. Any proposal made by one partner seeking to provide maximal utility to the other so as to preserve the marriage, in the case where preferences of...

Scholars suggest that organizational diversity management (DM) programs are useful not only to satisfy legal requirements or social demands, but also to further the achievement of business objectives. However, much is still to be learned about the effects of such programs on individuals'...

The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...

Šio darbo tikslas nustatyti darbuotojų, dirbančių aptarnavimo ir pardavimo sferoje, vertybių ir perdegimo sąsajas. Naudojant Schwartz (2001) sudarytą „Portretinę vertybių skalę“ (Portrait Value Questionnaire - 40) bei Kristensen ir Borritz (2004) sudarytą „Kopenhagos perdegimo...