Heijden, Hans van der; Verhagen, Tibert; Creemers, Marcel - Faculteit der Economische Wetenschappen en … - 2000
Online purchase behavior is definitely an interesting and relevant issue for marketeers today. In this paper, we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase...