Masurel, E.; Nijkamp, P.; Vindigni, G. - Faculteit der Economische Wetenschappen en … - 2002
This paper aims to examine the performance conditions of ethnic (migrant) entrepreneurs in a modern economy. After a broad overview of key issues, an analytical tool from marketing theory is proposed, based on 5 P’s (product, price, place, personnel and promotion). Next, an empirical...