Patenting and renewal is a way for a firm to assert a portion of the value of its intangible assets by giving them a legal value and possibly a book value (IAS 38.IFRS). Thus, firms report to financial markets the proper use of financial resources committ

Technological innovation is not exclusive to great industrial groups. Sometimes, innovative and dynamic companies emerge in high-tech sectors and constitute a serious threat for some industry giants. However, the high reactivity of these small companies is generally impaired by problems of...

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loyalty to a hotel or a hotel chain. The...

This article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of...

In this article, we propose a method to evaluate enterprise creation projects based on the study of profiles of entrepreneurs and project teams, as well as external factors. This method is based on the theories of human capital and social capital, notabl

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on the determinants of loyalty to a hotel or...

De nombreuses recherches (Costa et Bamossy, 2001; Grayson et Martinec, 2004; Yeoman et