Internet-usage has visibly become the part of our everyday life – especially because of the widespread usage of social network sites and relatively high penetration of computers/laptops and smart phones. From a marketing-communication point of view its great advantage is the chance to inform...

Authors attempt to confront the still mainstream approach that the economic recipe for solving ecological issues is their internalization, their inclusion into the economic domain. The argumentation takes the ecological issues as similar in nature to the societal ones, and insists on archaism of...

‘Si vis pacem, para bellum’, or ‘if you want peace, prepare for war’, as the Roman adage says. By an up-to-date version, if you want enterprise security, prepare for risk management. This paper deals with one of the means of attaining a state of enterprise security primarily on the basis...

The article tries to find explanation for the question that although green products and services are more easily available than in the past and people are more and more informed on the environmental problems; however there are still consumers who do not show green behavior. The reason behind...

Experts dealing with environmentally friendly consumer behavior can often meet the problem of the existing gap between positive environmental attitude and green behavior. Despite of the very intensive communication campaigns in connection with environmental problems there are still only a few...

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...

Plastic products are widely used in our everyday life. During the the production and use of different plastic products, adverse health effects are often arising. Styrol plays a decisive role in the good mechanical aspects and heat resistancy of ready made form pieces of unsaturated polyester...