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Research on early warning system for foreign capital utilization risk

Li, Dan; Wang, Wenshi - In: Journal of Chinese Economic and Foreign Trade Studies 2 (2009) 1, pp. 62-75

Purpose – The purpose of this paper is to research the impact of foreign direct investment (FDI) on China's economic growth, so as to measure reasonable scales of FDI and the safe coefficient of China's FDI utilization, make timely predictions, and suggest specific foreign capital management...

Persistent link: https://www.econbiz.de/10014847516

Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Lillis, Michael P. - In: Journal of Consumer Marketing 27 (2010) 3, pp. 296-297

Persistent link: https://www.econbiz.de/10014848807

The Next Big Thing

Duarte, Paulo - In: Journal of Consumer Marketing 28 (2011) 1, pp. 92-93

Persistent link: https://www.econbiz.de/10014848865

2030: a loyalty odyssey

Hlavinka, Kelly - In: Journal of Consumer Marketing 28 (2011) 3, pp. 234-238

Purpose – The purpose of this paper is to peer into the future of loyalty marketing and to offer marketers clear steps on how to shift focus and adapt to the coming consumer trends. Design/methodology/approach – COLLOQUY delved into its years of loyalty marketing research and experience to...

Persistent link: https://www.econbiz.de/10014848883

The flexible executive mindset: how top management should look at tomorrow’s markets

Laczniak, Gene R.; Lusch, Robert F. - In: Journal of Consumer Marketing 14 (1997) 1, pp. 60-81

The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high‐level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning...

Persistent link: https://www.econbiz.de/10014849168

How Hits Happen

Robben, Henry - In: Journal of Consumer Marketing 16 (1999) 4, pp. 1-4

Persistent link: https://www.econbiz.de/10014849541

Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom

Bennett, Roger - In: Journal of Business & Industrial Marketing 20 (2005) 3, pp. 118-126

Purpose – To establish the best approaches that companies operating within a cyclical economic environment should adopt when marketing their products. Design/methodology/approach – A structural equation modelling procedure is applied to the examination of the influences on corporate...

Persistent link: https://www.econbiz.de/10014842768

Forecasting sales for a B2B product category: case of auto component product

Lackman, Conway L. - In: Journal of Business & Industrial Marketing 22 (2007) 4, pp. 228-235

product level. A previously developed consumer goods speciality product forecasting model is extensively modified to capture … MAPEs of 30 percent achieved by 168 companies forecasting B2B products. Research limitations/implications – The main …

Persistent link: https://www.econbiz.de/10014842856

Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms

Herbig, Paul; Milewicz, John; Golden, James E. - In: Journal of Business & Industrial Marketing 9 (1994) 1, pp. 60-69

If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns … guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product … firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the …

Persistent link: https://www.econbiz.de/10014843241

Process improvement through marketing variance analysis

Margaret Weber, Mary; Dodd, James L.; Wood, Robert E.; … - In: Journal of Business & Industrial Marketing 12 (1997) 2, pp. 103-117

In the 1970s and early 1980s several studies recommended using a framework based on a 1977 Hulbert and Toy model for analyzing marketing variances. Proposes adaptation of the model to control the processes of sales planning and sales performance, not the performance of individuals as originally...

Persistent link: https://www.econbiz.de/10014843310