This article assesses the impact of retailer own-labeled products on manufacturer brand prices, profitability, and consumer welfare. Using chain-level retail scanner data from Boston's white uid milk market the analysis estimates a random coecients logit demand model employing a mathematical...

This paper introduces a heterogeneous agent discrete choice probit demand model with a structural interpretation of product choice covariance designed to overcome two hurdles in discrete choice demand modeling. One hurdle is the curse of dimensionality implicit in covariance probit demand models...

Store brands are thought to improve a retailer's position relative to leading brand manufacturers and to reduce retail prices. Steiner (2004) oers a characterization of typical industry structures by considering the relationship between interbrand and intrabrand elasticities. We estimate a model...

Social broadcasting networks such as Twitter in the U.S. and "Weibo" in China are transforming the way online word of mouth (WOM) is disseminated and consumed in the digital age. In the present study, we investigated whether and how Twitter WOM affects movie sales by estimating a dynamic panel...

The ready-to-eat cereal industry is characterized by high concentration, high price-cost margins, large advertising to sales ratios, and numerous introductions of new products. Previous researchers have concluded that the ready-to-eat cereal industry is a classic example of an industry with...

In an imperfectly competitive industry, differentiated products compete with each other with price rather than quantity as the strategic variable. Several previous studies have employed a generalized Nash Bertrand model: Liang (1989), Cotterill (1994), Cotterill, Putsis and Dhar (2000), and...