Today’s consumers are increasingly using technology as an effective tool in their shopping experience. Social media can be defined as Internet-based applications that carry information posted by end users. End users utilize several online formats (e.g., blogs, podcasts, social networks,...

The capstone of a company’s global marketing activities will be its strategic marketing plan. To implement the global plans effectively, a company needs to reflect on the best organizational setup that enables it to successfully meet the threats and opportunities posed by the global...