The background of our research considers consumers' awareness about the contents of their food and investigates the labels and wording on food packaging. The 'organic' labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status....

The issue of healthy consumption is an extremely timely topic in today's fast-paced world. One of today's ruling trends is health consciousness and the expansion of the health market. The role of health for consumers has been appreciated. People spend more and more to preserve their health. The...

For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food4. This paper briefl y summarizes qualitative fi ndings and...

A megosztáson alapuló közösségi szolgáltatások (sharing economy) az elmúlt években dinamikusan fejlődtek, egyre nagyobb teret nyernek bizonyos iparágakban. Az új jelenséget megközelíthetjük szociológiai szempontból, amely a fogyasztók változóban lévő viselkedésére hívja...

A mezőgazdasági termelők körében végzett kérdőíves felmérés alapján megállapítható, hogy a különböző értékesítési csatornákat használó termelők különböző termelési és munkaszervezési sajátosságokkal bírnak. Jelen – em reprezentatív – utatás alapján...

The background of our research considers consumers' awareness about the contents of their food and investigates the labels and wording on food packaging. The 'organic' labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status....

Countries that accede to the European Union face a complex and urgent task to adopt and implement the Acquis Communautaire on food safety. For the food industries in such countries, this implies that the European Union's standards of food production and processing, food quality and safety have...