On the article are shown the partial results of the big research making in the frame of solution of the grant project of the Fond of development of universities specializes in analysis of professional location of the graduated students of the Faculty of Agriculture of the South Bohemian...

The segmentation of the market is a corner stone of the marketing management. The principal is the choice of the homogeneous groups of the customers. We made the research by the public inquiry between tire respondents in the České Budějovice district for the specification of the some...

In the article the results of analysis of marketing milieu are summed up. The marketing milieu concerns bakery products and their largest producer in South Bohemian region, the bakery ,,Pekast", Ltd. The way how to obtain primary information about business market was marketing research in...

The article deals with definition of approach of managerial audit and its importance for development of SME. Managerial audit is not understood here like a personal audit but way of the evaluation of management of the firms. The interviews with managers of SME are the essence of the managerial...

The level of internal and external entropy belongs to basic indicators of evaluation of successfulness of management. Entropy represents measure of nonsystematicness enterprise, which can lead to decrease its productivity. The aim of the article is to describe and evaluated measure of entropy of...

The results of questionnaire showed unfavorable trend in productive structures of chosen agricultural firms forming in less favourite conditions submontane areas. The choice of strategies and the productive structure of the firms are under the influence of the short-term economic interest. It...

In the article, we describe some results of marketing research. We explored the situation on the food-market among the consumers in the district České Budějovice. The aims of research were to find the changes of consumer behavior and to describe the main factors, which influence it. We...

The article describes analysis of system of evaluation of teacher’s activity in chosen universities - University of Economics, Prague and University of South Bohemia, České Budějovice. The result of research was realization of this evaluation with using of consensus (with the aid of...