As corporate social responsibility receives increased attention by company stakeholders, researchers are also increasingly exploring corporate social responsibility, its causes and implications. However little is known about the perception of corporate social responsibility. This study explores...

This study proposes an empirical framework to catalogue the varieties of corporate sustainability communications, and investigates characteristics and factors affecting how firms promote their environmental sustainability. We build three types of environmental communication: (1) neutral, (2)...

Because current earnings predict future financial performance, the stock market reacts strongly to earnings announcements. How rapidly and in what manner information about marketing actions and strategies is accounted for in the stock valuation is less clear. We examine the financial market's...

We assess which brand asset metrics provide incremental information content to accounting performance measures in explaining stock return. Our analysis focuses on the five quot;pillars,quot; i.e., central brand attributes, that form the basis for the newly updated Young and Rubicam Brand Asset...

The authors assess which brand asset metrics provide incremental information content to accounting performance measures in explaining stock return. The analysis focuses on the five pillars (i.e., central brand attributes) that form the basis for the newly updated Young amp; Rubicam Brand Asset...

This survey study aims to explore the relations among the formal and informal control, employees’ orientations, and behavior performance. For this purpose, the research uses structured equation modeling to investigate the relationships of the variables. The research was carried out within 121...

The objective of this paper is to provide a better understanding of the implementation of ISO 9001 in small firms through three different case studies. For this we have conducted deep interviews with 3 manufacturing firms that have registered under the ISO 9001 quality assurance standard, their...

What is the impact of corporate environmental disclosure on the cost of capital? In this research, we try to answer this question. The empirical research is based on companies listed at the SBF 120. In 2006, most of these companies dedicated a part of their annual report to sustainable...

As corporate social responsibility receives increased attention by company stakeholders, researchers are also increasingly exploring corporate social responsibility, its causes and implications. However little is known about the perception of corporate social responsibility. This study explores...

De acuerdo con el auge de la responsabilidad social como parte de las ventajas competitivas para desarrollarse como negocio, el presente artículo busca reflexionar y estudiar la importancia e incidencia de esta clave del éxito en los escenarios empresariales dedicados a la consultoría tomando...