According to Kotler, Kartajaya, and Setiawan, there are five components of marketing 5.0: it is data-driven, predictive, contextual, augmented, and agile. This paper uses the case study method to investigate the presence of the 5.0 marketing components in promotional strategies employed by the...

The rapid development of information technology (IT) both forces and supports the transformation of universities in almost all their operations (strategic planning, budgeting, education, research, quality control, cooperation with business and society, etc.). The paper presents the research...

The paper explores the perspectives of implementing digital, online promotion within the concept of smart destination development, aiming for the competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, and its...

This paper presents OVer, a framework designed to automatically analyze the behaviour of decentralized finance (DeFi) protocols when subjected to a "skewed" oracle input. OVer firstly performs a symbolic analysis on the given contract and constructs a model of constraints. Then, the framework...

The paper contributes to renewed debates about industrial policy in the context of recent initiatives in several OECD economies. It discusses the pros and cons of industrial policies motivated by environmental, national security and place-based/inclusiveness objectives. The paper also considers...

Career opportunities and expectations shape people's decisions and can diminish over time. In this paper, we study the career implications of automation and robotization using a novel data set of resumes from approximately 16 million individuals from the United States. We calculate the lifetime...

The BRICS countries, namely Brazil, Russia, India, China, and South Africa, are committed to achieving and sustaining Sustainable Development Goal (SDG) 8 of the United Nations, which focuses on sustainable economic growth and productive employment and decent work for all. However, the empirical...

We use the short-lived, but high-profile, China Top Brand Award to examine the causal effects of nonmonetary awards on firm innovation. To do so, we create a panel dataset by matching official China Top Brand Award recipients to the innovation outputs of listed companies. Results from...

Foreign investments bring in not only new employment but also novel technology, managerial skill and know-how, that may also dissipate into the local economy. It is not clear whether this effect differs by the nationality of source countries, in particular between Chinese and non-Chinese firms....

Objective: The article aims to examine the strategic fit between two distinguishable types of entrepreneurial logic (effectuation and causation) and different types of innovation approaches (radical and innovative). Research Design & Methods: We employed a self-administered questionnaire-based...