"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--

"This book presents a variety of perspectives on how mission informs and/or influences academic and administrative approaches to modern business education. It includes teaching innovations, administrative insights, and other contributions. It explores topics such as all business disciplines,...

Utilizing a sample of loan originations, the distribution of the market served by the Federal Housing Administration (FHA) and conventional lenders is modeled through this current cycle. Results indicate that FHA market shares in the early years of the observation period (2003 through 2006) are...