Franses, Philip Hans; Fok, Fok, D.; Cramer, Cramer, J.S. - Faculteit der Economische Wetenschappen, Erasmus … - 1999
When customers are classified into ordered categories, which are defined from the outset, it may happen that the majority belongs to a single category. If a market researcher is interested in the correlation between the classification and individual characteristics, the natural question is...